Founded in Namibia in 1990, Cheetah Conservation Fund (CCF) is dedicated to saving the cheetah in the wild. CCF's mission is to be the internationally recognized center of excellence in the conservation of cheetahs and their ecosystems. CCF works with all stakeholders to develop best practices in research, education, and land use to benefit all species, including people.

CCF is also an ecotourism destination, providing informative and memorable experiences for travelers whether they visit for a day, or stay overnight in their guest house accommodations. The Gordon and Patricia Animal Welfare Foundation helps to fund the Lightfoot Wilderness Camp, where students and instructors stay overnight for multi-day immersive experiences near CCF's main campus.